This White Paper proposes a way to establish a new total digital content platform for the coexistence of business operators and investors through the ‘ARTUBE Project’, newly started by the ARTUBE Project Team. We will improve the processes of our previously traditional digital media content business based on traditional practice to explain a new investment method and a P2P system that directly connects content creators and consumers. The new system proposed by ARTUBE Project moves beyond the existing business economic ecosystem that clearly distinguishes investors, developers, and content creators using platforms, providing a fair opportunity for everyone to participate in the business and enjoy its benefits by supporting various methods in which anyone can become an investor or a sponsor.
In addition, ARTUBE Project will attract active investment from comprehensive media platforms, including video content, such as films, dramas, and variety shows, and webtoons, and participation in a long-term economic ecosystem development program to maximize the possibility of achieving secure revenue.
The existing face-to-face socioeconomic processes, which have recently raised numerous problems due to the prevalence of various diseases such as Covid-19, are being naturally converted to contactless digitalized processes. While legacy system-based companies are struggling, companies providing digital media content, such as over the top (OTT), webtoon and web novel platforms, are flourishing. In this White Paper, ARTUBE Project analyzes the present market conditions of similar companies dominating the market and describes the originality of the business model and differentiated service strategies to be developed and distributed in the future.
